How To Maximise Your School's Fundraising Income

The schools and PTAs that earn the most commission from Quote My Wall don't necessarily have the largest pupil numbers. They simply make sure parents know about the fundraising scheme at the moments when name labels are most needed.

The good news is that boosting fundraising doesn't require lots of time, meetings, or volunteers. A few simple actions can significantly increase parent awareness, resulting in more orders and more commission for your school.

Why Schools Choose Quote My Wall

When comparing name label fundraising schemes, it's important to consider what parents receive and how much your school earns.

With Quote My Wall:

✔ Industry-leading 35% commission on every order

✔ Parents receive a 5% discount on all orders

✔ No setup costs or ongoing fees

✔ Parents order directly from us — we handle everything

✔ Waterproof, washing machine safe, tumble dryer safe and dishwasher safe labels

✔ No sewing or ironing required

✔ Available in plain designs or colourful labels with fun icons and graphics

✔ Helps reduce lost property and replacement costs

✔ Ongoing fundraising throughout the year

Unlike one-off fundraising events, parents regularly need replacement labels as children move classes, start new schools, join clubs, attend trips, or require new uniform.

The Most Successful Schools Do These Things

1. Include The Scheme In New Starter Packs

This is often the single biggest opportunity of the year.

Every new family needs school uniform, PE kit, water bottles, lunch boxes, coats and bags labelled before the first day of school.

Include your fundraising flyer, leaflet or QR code in:

✔ Reception welcome packs

✔ Nursery starter packs

✔ New admissions packs

✔ Transition information packs

✔ Uniform ordering information

Many schools generate a significant proportion of their annual commission from new starters alone.

2. Promote Before The Summer Holidays

Parents are often buying uniform and preparing for September during July and August.

A reminder before the end of term can generate a significant increase in orders.

Suggested channels:

✔ School newsletter

✔ Parent email

✔ School website

✔ PTA Facebook page

✔ Parent WhatsApp groups

✔ School app notifications

3. Add Your Fundraising Link To The School Website

A dedicated page on your school website can continue generating orders all year round.

Consider adding information to:

✔ PTA pages

✔ Uniform information pages

✔ New starter information pages

✔ Parent resources sections

✔ School shop pages

Many parents search school websites when preparing for a new term.

4. Mention Lost Property

Lost property affects every school.

When schools remind parents about the time and cost associated with replacing lost items, label sales naturally increase.

A simple message such as:

"Please ensure all uniform and personal belongings are clearly labelled."

can be surprisingly effective.

Less lost property means less time spent sorting unnamed items and more items successfully returned to their owners.

5. Use PTA Social Media

A single social media post can be seen by hundreds of parents. Quote My Wall supplies many useful social media templates ready to go, to display to parents on social media for our name labels. 

Useful times to post include:

✔ Before September starts

✔ Before school trips

✔ Before residential visits

✔ At the start of each term

✔ During uniform sales events

✔ When sharing lost property reminders

Always include your fundraising code and ordering link.

6. Include Labels In Uniform Communications

Whenever parents are reading about school uniform, they are already thinking about preparing children's belongings.

Add information about Quote My Wall to:

✔ Uniform policies

✔ Uniform supplier pages

✔ Back-to-school emails

✔ School transition communications

✔ Welcome packs

This is often one of the highest-converting opportunities available.

7. Remind Parents More Than Once

Many parents intend to order labels but simply forget.

Schools that generate the highest commission usually mention the scheme several times throughout the year rather than relying on a single leaflet.

A simple reminder every term can make a substantial difference.

Extra Ideas To Increase Orders

✔ Include flyers in book bags

✔ Display posters in reception areas

✔ Add QR codes to noticeboards

✔ Mention the scheme at PTA meetings

✔ Include details in parent handbooks

✔ Feature the scheme in school apps

✔ Add a reminder to school trip letters

✔ Include fundraising information with uniform sales

✔ Mention the scheme during parents' evenings

✔ Share fundraising totals to encourage further support

✔ Add a banner to your school website homepage

✔ Include information in staff newsletters

✔ Encourage teachers to mention labelling at the start of term

✔ Promote labels during lost property clear-outs

✔ Include details in end-of-year and back-to-school communications

School Fundraising Calendar

Knowing when parents are most likely to purchase labels can dramatically increase fundraising income.

🌱 January – New Year Refresh

Parents often replace:

• School uniform
• Water bottles
• Lunch boxes
• PE kit

A great time for a simple reminder email.

🌷 February – March

Promote before:

• Sports activities
• School productions
• Residential trips
• Educational visits

Children often need additional labelled items during this period.

☀️ April – June

Focus on:

• New starter packs
• Reception admissions
• Nursery admissions
• Transition information

Many parents begin preparing for September earlier than expected.

🎉 July

One of the most important fundraising months.

Parents start purchasing:

• Uniform
• School bags
• Coats
• Water bottles
• Lunch boxes

Send a reminder before the summer holidays begin.

☀️ August

Peak preparation season.

Many families are shopping for September.

Promote through:

• Email
• Social media
• School website
• PTA communications

🍎 September

The busiest month of the year for name labels.

Every child returns with:

• New uniform
• New equipment
• New belongings

A reminder during the first two weeks of term can generate excellent results.

🎃 October – November

Promote before:

• Winter coat season
• Residential visits
• Christmas activities
• School trips

Parents often need replacement labels at this time.

❄️ December

A quieter fundraising month but ideal for:

• Newsletter reminders
• Planning next year's promotions
• Preparing new starter materials
• Updating school website content

Turn Everyday Purchases Into Ongoing Fundraising

Unlike cake sales, raffles and sponsored events, name label fundraising works quietly in the background throughout the year.

Parents buy labels because they genuinely need them. Every order helps reduce lost property, saves parents money through the exclusive discount, and generates valuable funds for your school.

The more visible the fundraising scheme becomes, the more commission your school can earn.

Need Help Promoting Your Fundraiser?

We can provide guidance, marketing materials, newsletter content, parent letters and promotional ideas to help maximise your fundraising income.

Contact our School Fundraising Team:

pta@quotemywall.co.uk